CHEUGY /ˈtʃuːgi/

CHEUGY /ˈtʃuːgi/

If you don’t know what cheugy is by now, then don’t worry – you are probably a bit too out of date to be a cheug.


What is cheugy?

The essence of cheugy is slightly out of fashion, a bit cringeworthy /ˈkrɪnʒwəːði/.

But not totally out of fashion. If you wander down to your local shops in a victorian top hat, you aren’t cheugy.

But if you wander around in UGG boots, you probably are.

Other typically Cheugy things are LIVE, LAUGH, LOVE decorations and KEEP CALM slogans.

It’s really a generational /dʒɛnəˈreɪʃ(ə)n(ə)l/ thing. A stick for trendy Gen Zs to beat the slightly older and not so trendy Millennials with.

How to pronounce cheugy and its derivations.

The word itself looks a bit weird – it might have been invented by a high school student years before doing the rounds on social media platforms TikTok and Twitter.

But unlike the strange spelling, its pronunciation is very straightforward, starting with everyday word CHEW: /ˈtʃuːgi/.


A CHEUG /tʃuːg/ is someone who is cheugy.

CHEUGINESS /ˈtʃuːgɪnəs/ is the general state of being cheugy.

CHEUGIFICATION /ˌtʃuːgɪfɪˈkeɪʃ(ə)n/ doesn’t exist. Let’s hope it stays that way.

And to put everything in context, what’s the most cheugy thing ever?